NMS Editorial Team

NMS Editorial Team

Pop-art illustration of a Google Ads campaign showing a strikethrough pinned description while a glowing disclaimer asset takes the first description line.

Google's Disclaimer Asset Wins the Pinning Fight in Every Search Ad

Google rolled out a new disclaimer asset for Search campaigns starting April 30, 2026. The asset locks up to 90 characters of designated text into the first description line of every ad in the campaign, and Google's documentation confirms it overrides any pinned description-1 asset that already exists.

Dark data visualization with a page load time speedometer next to a declining conversion rate line graph, an ecommerce checkout button, and a milliseconds counter

Shopify Just Tied Every 100ms of LCP to a 3.5% Conversion Drop

Shopify published 28 days of conversion data on April 27, 2026 showing that every 100 milliseconds of slower Largest Contentful Paint costs roughly 3.5% in conversion across actively-selling stores. Stores hitting a 2.5-second LCP convert about 30% lower than stores at 1.5 seconds. Cumulative Layout Shift, the

Pop-art illustration of a credit card cut in half with April 1 2026 calendar and floating Meta invoice receipts in bold red and yellow comic panels

Meta Killed 45-Day Float on April 1 and Agencies Forgot to Reprice

Meta required higher-spending advertisers to switch from credit cards to monthly invoicing or direct debit on April 1, 2026, eliminating the 45 to 60 day card float that agencies had quietly built into their working capital. Most retainer contracts haven't repriced. The agencies absorbing the timing gap on

Retro newsprint cold email tradesheet with a 95 percent inbox placement gauge and stamped warmup and deliverability marks

5 Weeks of Warmup and a 95% Inbox Rate: The Real Cold Email Numbers

A Reddit post from r/advertising on May 6, 2026 claimed 500,000 cold emails per month and $1.5 million in closed revenue. Most readers fixated on the volume. The teaching numbers are quieter: 4 to 6 weeks of domain warmup before any inbox can run near 100 sends

Pop-art illustration of a ChatGPT speech bubble pulling cash from a display banner while a search box sits untouched, $3 to $5 CPC tag overlay, Lichtenstein halftone dots.

OpenAI Told Agencies to Pull ChatGPT Ad Money From Display, Not Search

OpenAI's ads lead Asad Awan told Digiday on May 6 that ChatGPT is "a different kind of a place," and that advertisers should not pull ChatGPT test budget from search. Agency contacts confirmed OpenAI is steering clients to fund tests from upper-funnel programmatic display instead. With

Fox's $50K Times Square Cube Is Indeed's Cheapest 2026 World Cup Ad Buy

Fox One and Indeed announced a $50,000 "Chief World Cup Watcher" role on May 5, 2026, hiring one applicant to watch all 104 FIFA World Cup matches from a transparent cube in Times Square between June 11 and July 19. Applications close May 17 through Indeed profiles,

Pop-art split panel showing a Meta Advantage+ campaign builder beside a manual ad set, with an incrementality ROAS chart between them favoring manual campaigns.

Advantage+ Shopping Won 42% of 640 Tests. Manual Won the Other 58%.

Haus measured 640 Meta incrementality experiments across advertisers spending an average of $14M a year and found that Advantage+ Shopping beat manual campaigns in only 42% of accounts. On average, Advantage+ delivered 12% lower incremental ROAS than manual, even though it spent 18% less per day. Meta's marketing