NMS Editorial Team

NMS Editorial Team

Blueprint schematic of open web traffic falling 46% from 2023 to 2026 with Google AI Overviews, closed social link posts, and the Zero Click Marketing book

Fishkin's Zero Click Marketing Book Pins a 46% Number on the Web Collapse

Rand Fishkin and Amanda Natividad opened pre-orders this week for Zero Click Marketing, a book that pins a single number on a shift marketers have been arguing about for three years. Open-web traffic is down 46% since 2023, per data Fishkin cited on LinkedIn. Teams still using session count as

Tecate Won 4 Grand Clios on the Stance Modelo and Corona Won't Take

Tecate and LePub Mexico City won 4 Grand Clios on May 12 in New York for "Gulf of Mexico Bar," a floating Tecate Light bar anchored off Progreso, Yucatán that forced a "Gulf of Mexico" pin onto Google Maps after Trump's January 2025 order

Pop-art comic style image of three robotic AI agents around a Netflix TV interface with stacks of dollar bills floating between them on a halftone background

Netflix Just Put Three AI Agents Between Buyers and Its $3B Ad Inventory

Netflix told upfront buyers on May 13, 2026 that three new AI agent products will drive its push toward $3 billion in 2026 ad revenue: a media planning agent, an autonomous ad-buying agent, and a creative-adaptation agent. The non-obvious implication is that show-level transparency, the one thing buyers have asked

Pop-art comic illustration of a magnifying glass over a Google Ads search terms dashboard with partially blurred queries and AI rewrite tags, primary red yellow and blue palette.

Google Conceded the Search Query Report Is Now Just an Approximation

On May 13, 2026, Google updated a Google Ads help page to say Search Query Reports may show the “closest approximation” of user queries, not the literal searches. The change, spotted by AdSquire founder Anthony Higman and surfaced by Search Engine Land, retroactively turns years of negative-keyword and match-type audits

Hawaiian Tropic's 'I Touch Myself' Ad Hands the Joke to TikTok

Hawaiian Tropic released its second Alix Earle campaign on May 13, 2026, a dance spot scored to Divinyls' 1991 single "I Touch Myself" with the tagline "Touch yourself and glow." The brand is now two-for-two on the creator-plus-innuendo formula in 12 months. The risk Edgewell

Blueprint-style chart of daily Google impressions collapsing from 5,000 to 10 above a stack of nearly identical AI-generated pages, with an AUDIT magnifying glass overlay

An r/SEO Sports Site Lost 99.8% of Its Impressions Following AI SEO Advice

An r/SEO operator posted this week that one of their sports sites dropped from roughly 5,000 daily Google impressions to about 10, a 99.8% collapse, after following standard AI SEO advice. The audit pattern they described maps cleanly onto Google's scaled content abuse policy: high-volume

Omniscient Found 48% of AI Brand Citations Live Off Your Site

Omniscient Digital analyzed 23,387 citations across 240 branded prompts and found 48% came from earned media, 30% from commercial brand content, and just 23% from owned channels. When ChatGPT, Perplexity, or Claude name a brand, more than three-quarters of the supporting evidence sits on sites the brand doesn'