NMS Editorial Team

NMS Editorial Team

Isometric illustration of AI agents passing notes in a chain with integer taxonomy IDs replacing natural language text

Natural Language Is Breaking AI Ad Agents (and the Fix Is Boring)

If you hand a campaign brief to four different people at an agency, you get four slightly different interpretations. That is normal. It is also manageable, because humans catch the drift in review meetings and email threads before anything ships. Now imagine the same brief passed between four AI agents

Pop art illustration of YouTube play button surrounded by erupting chat bubbles with ad pause icons on a connected TV screen

YouTube Will Skip Ads When Livestream Chat Gets Loud Enough

YouTube announced today that its system will automatically hold back ads during livestreams when chat engagement hits a peak. The official framing: protect "that collective vibe." The practical translation for anyone buying YouTube inventory is simpler. The platform just decided some of its own ad slots are not

Pop-art illustration of a cracked padlock on a Google Ads dashboard with shadowy hands reaching through the screen

Agencies Lost Millions to Google Ads MCC Hijacks That Google Never Detected

Every agency using Google Ads has had the same thought at some point: if someone hijacked our MCC tomorrow, would we even know before the damage was done? The honest answer, based on the last 18 months of reported incidents, is probably not. And Google wouldn’t catch it for

Pop art illustration of cracked smartphone screen with rewards app icon being removed from Apple App Store, data streams flowing out

Apple Pulled the No. 2 US App and Proved Rewarded UA Has a Trust Problem

On Monday, Apple removed Freecash from the App Store. The app had 60 million registered users, a 4.7-star rating from over 150,000 reviews, and hit No. 2 in the US App Store in February. It was also, according to TechCrunch and security researchers at Malwarebytes, collecting users'

Chili’s Put McDonald’s on Trial Next Door (and Court TV Broadcast It)

Chili’s is opening a pop-up courtroom in New York City’s Union Square on April 16, right next to a McDonald’s, to make its case that its $10.99 Big Crispy 3 For Me meal beats the McCrispy. Court TV is broadcasting the “trial.” Consumers serve as the

Pop art illustration of budget arrows splitting between a search ads funnel and awareness megaphone in contrasting red and blue

Cutting Search to Fund Demand Gen Fails for the Same Reason Every Time

A thread on r/PPC this week drew 61 comments in under 24 hours. The post: "We pivoted our entire Q1 budget away from search to demand gen and the performance team is screaming." The comments are a mix of "what did you expect" and increasingly